Classic car care products for both interior and exterior, since the 1960s.

Oversaw agency & creative partners to develop marketing across digital, TV, print, PR, consumer promotions, and retail. Won industry’s “Best of the Best B2C Award” with successful social media campaign that increased engagement and grew Facebook fan base by 150% in 60 days.


Armor All


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Worked with creative agency to develop strategy and concept on this commercial for a new product release for Armor All Extreme Shield Wax, featuring NASCAR racing champion, Tony Stewart.


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 P R O D U C T   D E S I G N   &   C O P Y